MSTR and the FIFA World Cup
The 2026 FIFA World Cup is approaching, and it got me thinking: how do major global sporting events affect Bitcoin and Strategy (MSTR) stock?
In this article, I’ll look back at past FIFA World Cups, compare Bitcoin’s performance during those periods, and share my thoughts on what it could mean for MSTR during the 2026 tournament.
Effect of the FIFA World Cup on MSTR Stock
Strategy adopted the Bitcoin Standard thanks to Michael Saylor on August 10 2020 so there has only been 1 FIFA World Cup tournament during the company’s 5+ year BSE ERA: The FIFA 2022 World Cup.
The 2022 FIFA World Cup was hosted by Qatar and ran from November 20, 2022 through December 18, 2022. The tournament ended with Argentina defeating France in one of the most memorable finals in World Cup history.
During the same period, Bitcoin was recovering from the collapse of FTX, making the 2022 World Cup an interesting case study for analyzing investor sentiment and risk appetite during a major global sporting event.
What’s interesting is that MSTR shares crashed 25.95% in November 2022 during the same month the FIFA 2022 World Cup started. Bitcoin performed poorly as well by dropping 15% during November 2022.
| Asset | November 2022 Performance |
|---|---|
| Strategy (MSTR) | -25.95% |
| Bitcoin (BTC) | -15% |
How Long Did The MSTR FIFA World Cup 2022 Crash Last?
The MSTR FIFA World Cup 2022 crash started 12 days before the opening match between Qatar and Ecuador when MSTR stock traded at $24.
MSTR shares fell from $24 to $15 (down 37%) leading up to the first match but recovered throughout the tournament and finished slightly higher on the day of the FIFA World Cup 2022 Final between Argentina and France.
However, MSTR shares kept falling 2 weeks after the FIFA World Cup 2022 Final until finally bottoming out at the end of December 2022.
| Asset | Price 12 Days Before 1st Match (Nov 8 2022) | Price on Start of FWC22 (Nov 10 2022) | Price 2 Weeks After Final (Dec 30 2022) |
|---|---|---|---|
| Strategy (MSTR) | $24 | $15 | $14 |
| Bitcoin (BTC) | $20,593 | $16,252 | $16,600 |
If history repeats then MSTR shares could begin crashing on May 29, which is around 12 days before the opening match for the FIFA World Cup 2026 between Mexico and South Africa.
May 29 could be the beginning of the MSTR FIFA World Cup Crash while the recovery could be sometime in early August 2026.
MSTR Price Prediction for FIFA World Cup 2026
I’m bearish on MSTR in June because I truly believe Bitcoiners will sell their holdings to fund their World Cup and general expenses through the summer of 2026.
Another 25% selloff would price MSTR stock around $125 per share by the end of June 2022.
I told myself that I was going to buy the dip in July because Bitcoin has recoverd during the 2nd month after the opening match of the last 2 FIFA World Cup tournaments.
That’s a good sign that Bitcoin tends to dip before the FIFA World Cup then quickly recover once the soccer tournament ends.
My MSTR FIFA World Cup Gameplan
I’m holding STRC and buying MSTR put options expiring in June and near the end of the FIFA World Cup.
I’ll probably just load up on July 1st in terms of MSTR shares regardless of the price because I want to increase my position at the start of Q3 2026.
If you want to discuss your MSTR strategy or goals then book a private 1 on 1 call with TJ.
